In my previous post I hinted that I had an announcement to make. Here it is.
This will be my last blog post on Golfgooroo.com. Why? There are a few reasons.
The big thing is I never really liked the name. I have tried hard to like it but it has never sat they well with me, I just don’t like it. People struggle to spell it properly and it’s time for a change.
The more I write and philosophise about the game, the more I realise I’m the branding of the business. So I’m moving my main site back to www.CameronStrachan.com. Without me nothing happens, so it makes sense to use my name as the domain and main branding. “Strachan” isn’t that easy to spell either, but it feels right.
I’m going to keep the site alive. I’ve put in thousands of hours of work into it so it won’t be shut down. You’ll be able to access all of the free content that’s here. Golfgooroo is probably one of the best resources for golf learning on the web – there’s lots of words, video and audio to keep any golfer out of trouble.
But CS.com will be different. It’s a simple site, no bells and whistles, that will focus on two areas.
I’ve built my dream property this year. It’s almost perfect and I want to focus more on private coaching. I’ve spent the last few months (been thinking about this for years) reworking BioSwing so it all ties in with my learning objectives. I’ve gotten away from technique the last few years but have realised I’m uniquely qualified to help. With a thorough understanding of the biomechanics of the swing and natural learning principles, I feel I can help any golfer improve their play.
Another point: The re-release of the BioSwing has created a stir. It has gotten people talking and converted way better than anything I’ve done before. So I know golfers are interested in it. The video takes you to first base, with my guidance I can help you fill in the gaps and get you playing your best golf more of the time.
I’ve even had two golf professionals contact me who want to be trained in the BioSwing way. Things are happening and it feels good. In a matter on months we’ll have trained golf coaches in Victoria, NSW and QLD. I’m now busy creating the first coaching certifications, a huge job but I’m loving every second of it.
And I’m still going to write but it will no longer be available as a blog. I’m starting the Cameron Strachan Letter which will be a paid monthly subscription that will be physically posted to you. This is something I’ve always wanted to do but never got around to doing it. The CSL will be ideal for those who like to think deeply about their game and like reading. Video has its place (as does audio) but I share my views much better with the written word. Video and audio will come after my newsletter, not before.
The CSL will become my premium publication. With my coaching clients, subscribers will be getting ALL of my attention. Instead of trying to help all golfers ALL of the time, my focus will be on the few who put their hand up and say, “hey, I’m interested”. I’m just too busy to be answering emails and taking phone calls from everyone – it has taken its toll and I’ve finally seen the light (thanks to Scott Barrow for his constant coaching on this point).
There is a bit of groundhog day about all of this I know. But there is no blueprint and I’m continually learning and making improvements. There will be more stuff and details that come up, but if you’re interested, I hope to see you over at Cameron Strachan.